Bill’s Blog

Happy Easter

When I first started writing this blog, I struggled to find rare breed eggs – like these beautiful ones from Ladymeads organic farm in Sussex.  Happily it’s a lot easier now, but this made me wonder what proportion of the population would be eating such items this Easter?

My research left me feeling rather depressed.  I spent my Easter holidays walking in Swaledale, visiting Farmers’ markets and buying food from small independent retailers, as featured in this blog.   I suspect my activity is relatively unusual.  I see that markets are still in decline, with less than 0.5% of food purchases being made in all markets (not just Farmers’ markets).

DEFRA have just released their family food survey for 2010 here.  This report provides statistics on purchases, expenditure and the nutrient content of food purchases in the United Kingdom.  We’re spending less on items like milk and cream, fish, fruit and bread, and spending more on soft drinks and alcoholic drinks.

5 A DAY purchases peaked in 2006 and have fallen back to approximately 4.0 portions purchased per person per day in 2010.  More worryingly poorer households reduced their purchases by 20 per cent between 2007 and 2010, down to the equivalent of 2.7 portions per person per day:

Trends in 5 a day purchases

The report shows that lower income families also consume lower levels of fibre and higher levels of NMES (non-milk extrinsic sugars).

I’ve just watched Doctor Robert Lustig’s video Sugar: The Bitter Truth.  It’s nearly an hour and a half long  – but well worth watching if you want an insight into what’s going wrong with what we eat.

Better education is clearly needed.  I don’t think we can rely on the politicians or big businesses to properly promote healthy eating.

Loaves for Lammas

Over this weekend Real Bread bakers and traditional millers around the country are taking up the Real Bread Campaign’s call to help Britain to rediscover the joys of the real thing by baking and buying Local Loaves for Lammas.

August 1 is Lammas Day (loaf-mass day), the festival of the wheat harvest, and on this day in the past it was customary to bake a loaf made from the new wheat crop.

Good Food Shops loves traditional bakers (see here) and is delighted to support the Real Bread Campaign, associated events are listed here.

Web: www.sustainweb.org/realbread